Founded by Marvin Priefert in 1964, Priefert has grown into one of the largest farm, ranch and rodeo equipment manufacturers in the world. When Marvin built his first headgate in a one room shop on his farm, he had no idea that his first piece of ranch equipment would help revolutionize the livestock handling industry and go on to become the foundation of one of the most respected ranch equipment manufacturing companies in the business. Now in its third generation of leadership, Priefert is still family owned and operated. Its product offerings have expanded to include cattle, equine, poultry, canine, and rodeo lines, making Priefert a one stop shop for all your farm, ranch, and rodeo needs.
Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator. Starting with Marvin’s invention of the first side closing, gliding action headgate, Priefert has continued to lead the way by introducing the first contoured side squeeze chute, the first double pivot calf table, the first open-sided sweep, and the first full line of powder-coated products. Priefert maintains total quality control by designing and executing each part of the development and production of its products. Starting with raw steel, Priefert oversees each step of the process through to finished good, creating products that are pound for pound, dollar for dollar, the best value on the market.